Marketing Your Computer Repair Business
Most owners of computer repair businesses take a very layed-back approach when it comes to marketing their services.
This can be a huge mistake.
Why?
Just as most software programs include default configuration settings, that may or may not be optimal, the marketplace has a “default” marketing plan for you if you don’t choose to be proactive about how you find new customers and clients.
These “default” selections include deadbeats, cheapskates, software pirates, ingrates, and control freaks.
Without a decent marketing plan, most computer repair businesses are constantly subject to feast-or-famine revenue cycles.
Most computer repair businesses also spend way too much time and money chasing after one-shot-deal home office customers and residential customers.
Over time, you’ll discover that your customer acquisition costs and other overhead items are simply too high to focus on anything but small businesses that need your computer repair services on a regular basis.
These tend to be companies in your local area that are big enough that they cannot be effectively serviced by large national chains.
Yet these companies are too small to justify hiring a full-time IT manager.
In this fertile territory, you’ll often find small companies that spend upwards of $10,000/year or more on outsourced computer repair services and other virtual IT services.
Your homework?
Think about how your computer repair business has approached marketing in the past.
Do you have a real target audience? Or does your marketing plan revolve around keeping your fingers crossed. (Hint: That’s more of wishful thinking than a real plan.)
If it’s the latter, consider revising your focus to those small businesses that need your services on a regular basis.
And just as importantly, consider putting together a simple one- to two-page marketing to-do list that identifies your marketing plan of attack for the next 60-90 days.
You can find many proven ideas to help you do this more effectively by going through Computer Consulting Marketing FAQs Audio Training, that’s available from the Computer Consulting Store.
Here’s to better marketing results for your computer repair business!